A Full Campaign Surrounding Students
This video campaign was built around a simple but powerful idea: tell the full story of what it means to be part of a school community. In collaboration with JH Specialty, the goal was to create a wide range of content that highlighted programs, clubs, athletics, and student life from every angle. By capturing voices from students and faculty and pairing them with clear, thoughtful voiceovers, the campaign offers an authentic look into the day to day experience for families across Fort Wayne.
The content itself spans a broad spectrum. Some pieces lean heavily into storytelling, focusing on identity, values, and personal experiences. Others are more educational and program driven, designed to clearly explain opportunities and offerings. And there are high energy hype videos built to rally excitement around athletic events and school spirit. Each piece serves a different purpose, but together they create a cohesive and intentional message.
As a whole, this project is a strong example of what a true video campaign can look like, not just in production, but in delivery and versatility. Multiple formats, multiple goals, and a shared vision came together to create content that feels both informative and inspiring. Collaborations like this highlight the value of thoughtful planning and creative partnership, and it was rewarding to help bring that vision to life.
