Launching Something New with Franklin Electric
Working with Franklin Electric on training content for their Little Giant line has become one of the most consistent and rewarding collaborations for EvMo, and this latest project brought something entirely new to the table. The launch of their innovative water-moving product marked an exciting moment in the industry, and it was our first time introducing a brand-new piece of technology in this format. Franklin Electric brought the expertise, engineering, and deep knowledge of their craft, and the job on my end was to make the story visually compelling and easy to understand on camera.
The project extended far beyond standard training videos. In addition to the production work, we hosted a livestream event for their dealers and customers, where hundreds tuned in to learn directly from the engineer who helped design the product. Capturing that real-time excitement and translating technical information into a clear, polished presentation felt like a milestone for the series and the partnership.
The video featured in this blog post is a short hype piece created to support the launch, and it remains a favorite. Franklin Electric continues to trust EvMo with projects that carry both purpose and innovation, and I’m grateful for the collaboration, the consistency, and the chance to help bring their expertise to life in a fresh and engaging way.
